Danish TIGER

The high street sensation, TIGER, is the Danish creation of Lennart Lajboschitz.  These fun stores seem to be opening up everywhere in UK – and in the world!  The name TIGER  is a play on “tier” which is Danish slang for 10 kroner  (apprx  UK£1).  In Denmark the store’s success is  used as an example for teaching entrepreneurship.

The Guardian newspaper tells the story well here.  So too the Daily Mail here.





Out of interest, there is also a Fashion house ‘Tiger’ [on this blog here], of Swedish origin, though now part of Danish clothing company IC Group.


This entry was posted in Denmark. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s